Digital thinking for switched on dealers
Dealers will have to become digital disruptors and technological innovators if they are to gain ground in an increasingly diverse and digitally-orientated automotive retail landscape.
From incorporating digital innovators, which have already established themselves as part of the car purchase and aftermarket journey, into their own strategy to implementing far-reaching digital initiatives and adopting new technology in-store, dealers need to be continually looking at ways to introduce forward-thinking and progressive ideas which will appeal to the modern motorist.
The main stage focuses on how digital has already disrupted the automotive and wider retail landscape and how its influence will continue to evolve the way consumers buy and service their vehicles. The masterclasses will explore specific ways in which dealers can harness digital and technology even further to ensure their continued stake in the ground.
As consumers incorporate more and more digital aspects into their purchase journey, we could well see retailers which deliver an experience worthy of a tech, savvy, connected consumer as the ones which will be the most successful.
We explore how the digital revolution is being embraced by forward-thinking dealers both online and in-store and the ways in which they are combining both.